Maybe you are in one of those industries which you think may be one of the last to go for mobile. Have you got any ideas for mobile applications yet? Yes, you almost certainly have several in mind by now! This can be used over and over again in your quest for growing, sustainable profits. Remember to look with an open mind. Go deep into your processes. The approach may be as easy as complimenting an existing print, TV, poster or online campaign, or be entirely, uniquely mobile. This is a new landscape - enjoy being a pioneer, safe in the knowledge that the tools are well proven, cost effectual, and are the most broadly used technology around.
- Use mobile messages to: drive people back to your Web site, build your brand, and prop up your services.
- Set up a testing calendar to try out SMS techniques, calls to action, and audience receptivity.
- Measure response time: speed, time-of-day, day-of-week; and craft a matrix of best times and types of messages to send.
- Test calls-to-action that incorporate coupon redemption, click-through rewards, and latest/breakthrough news; adjust tactics based on the results.
- Send diverse emails to different audience groups; test which performs best and modify future sends accordingly.
- Ask yourself, "What makes my audience take action?" and do that.
As you wage campaigns, testing and tracking activity will reveal what's working and what's not. Now's the time to fine-tune your tactics, and build a strategy that grows with your business goals. If a campaign results in a high number of opt-outs, take note and examine the demographics, subject lines, calls-to-action, times-of-day, and message proffers to locate the source of failure. On the flip side, if a campaign hits the roof, boosts sign-ups, surges sales, and triples Web site traffic, try to recognize the muscle behind the homerun-and create a few clones! As the face of email marketing changes, take charge and develop with the times. Integrating mobile techniques into your marketing mix will help you reach more and customers, more frequently, and more dependably. Mobile is very vital in order for you to reach your goals.
